Masterchef SA

So…. Masterchef.

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We got a call the week after New Year’s, from Masterchef SA’s culinary producer. He explained that they were looking for the nation’s best artisanal ice cream producer to lead a masterclass for a contestant in season two.

My first thought: Haha, how funny. Who is this really??

My second thought: Erm, nation’s best ice cream producer… you know we’ve been doing this for only a year, right?

Thankfully I masterfully suppressed both thoughts and mumbled something along the line of yes, we would be delighted.

Which is how, one quiet day in Mid-January, my kitchen turned into this:

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And I ended up dressed like this:

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Like most people, I dislike being filmed or recorded, but the Masterchef film crew were just so friendly and on the ball that I ended up having a lot of fun (and I mean clean fun. I am not being felt up by a total stranger on camera in the photo below; the sound guy was helping me string a microphone through my blouse).

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We showed contestant Karen how to make ice cream, and tried to cram her head full of useful ice cream making tips for the upcoming ice cream challenge she would face. She took to it with enthusiasm, grace, and a wonderful sense of humour. And it turns out, she also waggles her hands around while talking, like I do.

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I’m not sure how much this exposure will connect us to new customers, although the buzz on social media and our email after last night’s preview clip is promising. For now, we’re just proud we managed to keep our involvement secret for six months, and that we were given such an opportunity to tell South Africa about our company and product on TV, only 18 months after launching our brand. Thank you, Masterchef SA!

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4 Responses to Masterchef SA

  1. Aseyah Rosslind July 19, 2013 at 11:20 am #

    As a bespoke natural perfumer I am always fascinated by how my world of smell can be expanded. I am thrilled that you were featured on Masterchef and looked for you online. I am excited to learn that you will be making a jasmine ice cream! Yay!

    May your business go from strength to strength.

    • Kate July 19, 2013 at 11:22 am #

      Thank you Aseyah! We use fresh jasmine blossoms for the jasmine ice cream, so it’s very special, and only available in August when the flowers bloom in Cape Town. We also use citrus blossom, and I am very keen to try honeysuckle blossom as well! So many beautiful flavours to play with, for perfume or ice cream.

  2. Diane July 19, 2013 at 12:32 pm #

    Hello to the Creamery / Kate in Cape Town

    I managed to catch this segment of Master Chef this week and was blown away by the Naartjie Ice-Cream. It looks absolutely stunning and a perfect way to end a meal on a hot summers day. I really want to make this recipe as I’m already planning my Christmas lunch for the family and the Naartjie Ice-Cream would be the cherry on the top!. I certainly dont expect you to share your “secrets” however if I use an egg based ice-cream recipe and mix in the zest along with juice of the fruit, could I get the same result?

    Thanks for your time and I’m sure the company will grow from strength to strength with the exposure from Master Chef, look forward to popping in when I’m down in the Mother City.

    Warm Regards
    Di – Joburg

  3. Gillian Jones Dixon July 19, 2013 at 1:56 pm #

    I wish you had a shop in Johannesburg. It was so nice to see real ice cream being made on masterchef.I would love to make your naartjie ice cream Share PLEASE. regards Gillian

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